Halfmoon was born in British Columbia, Canada in 1989, with the intention of providing quality yoga props to a growing community. What began as an idea sparked by a river-side yoga practice in India, became the foundation of something much deeper.
B Yoga was born in Ontario, Canada in 2014, with a paralleled inspiration to bring simple, enduring yoga staples to the yoga community. What began as a grippy cushioned carpet liner in a manufacturing warehouse, sparked the inspiration for the very first b, mat.
In 2018, these two brands came together as sisters deeply rooted in shared values and a vision to elevate and support a lifelong practice.
Now we join them as one, so we can make a greater impact, together — an eventuality that seemed ever-present and today becomes our reality.
b, halfmoon — a heartfelt evolution. a new chapter in this long inspired story of connection, truth, impact and wellness. this chapter represents refreshed energies, inspirations and products curated for our community and inspired by nature. we cannot wait to share and journey together with you.
- Andrea, Founder
A beautiful union, a new chapter, a new season, a re-birth — b, halfmoon.
Not just a brand, but a state of being, fueled by collective wisdom, knowledge, humility, community, and the confidence to be. True wellness is a synergy of mind, body and spirit.
Though our work is ever-evolving, just as life and nature, the same values that guided our growth at the start continue to do so now.
Along this path, we are proudly working towards B Corp certification, to truly exemplify our commitment to all our valued stakeholders.
Join us on this journey through this next phase... it's going to be beautiful.
We are here to support a collective movement towards living in harmony with the planet, in our truth, bringing and finding light, and in constant evolution. Our passion is to promote our wellness lifestyle through our connection with nature, our products and services, innovation and excellence.